Key takeaways
Best fit
Targeted SDR and AE teams that value fast contact discovery and browser prospecting.
Core strength
Contact and company data
Workflow
Email and phone reveal
Starting price
$0
What is Lusha?
B2B sales-intelligence platform combining contact data, enrichment, browser prospecting and native email sequences through Engage.
Our verdict
Lusha is a strong shortlist candidate for targeted SDR and AE prospecting, especially when reps work from LinkedIn and use more email reveals than phone reveals. An email reveal costs 1 credit while a phone reveal costs 5, so phone-heavy teams should model credits before upgrading. Data quality should be validated on your own ICP rather than inferred from one vendor headline metric.
Pricing
Lusha currently has Free, Starter, Pro, Premium and Scale plan families. Free is $0 with 40 credits/month and one seat. Lusha-owned 2026 pricing content publishes starting/default examples around $49.90/month for Starter, $69.90/month for Pro and $399.90/month for Premium, with lower monthly equivalents on annual billing. These are vendor-published pricing examples checked Sep 2026; live checkout may differ because self-serve pricing changes with credits and seats.
- Starting price
- $0Freemium; credit-based self-serve Starter, Pro and Premium plans plus custom Scale. Paid checkout varies by credits and seats.
- Free plan
- Yes
- Pricing model
- Freemium; credit-based self-serve Starter, Pro and Premium plans plus custom Scale. Paid checkout varies by credits and seats.
- Last verified
- 2026-09-23
How Lusha credits change the real cost
For Workspace and Extension usage, Lusha currently charges 1 credit for a verified email reveal, 5 credits for a phone reveal and up to 6 credits for email plus phone. Monthly-plan credits can roll forward subject to Lusha's cap; annual credits expire at the end of the annual cycle, and additional credits can be purchased. API workflows add request-level cost, but the request type matters. Current technical documentation lists a single API request at 1 request credit per returned result; bulk requests can return up to 100 contacts/companies and use 1 request credit for each block of 1–25 returned results. A no-result API request still has a 1-credit minimum. Requested email, phone and company data points are charged separately (email 1, phone 5, company info 1). Workspace exports are separate events: CSV export is listed at 1 credit per 25 rows and CRM export at 1 credit per export. An API-heavy buyer should model the exact request type, result blocks and data points rather than applying bulk pricing to single lookups. StackVouch usage model: email-first = lower credit pressure; mixed = medium; phone-first = highest.
Is the Free plan useful?
Lusha's permanent Free plan currently includes 40 credits/month, one seat and no credit-card requirement. Use it as a fit test, not a production-cost simulation. It can help validate whether Lusha finds your actual ICP, whether a small email/phone sample is usable, whether the extension fits your reps, and whether Engage fits your email workflow. It does not prove universal accuracy, large-scale phone coverage, full-team economics or long-term deliverability.
Pricing verified 2026-09-23
The buying decision
Lusha's current buying decision is no longer data-only. Search/contact data and the Chrome extension remain the core speed advantage; enrichment and CRM workflows extend the product into RevOps; Engage adds multi-step email sequences, Gmail/Outlook sending, AI-assisted drafting and performance tracking. Current first-party pages conflict on API entitlement: the public FAQ describes Premium/Scale access, while newer technical docs say every user gets an API key on every plan including Free. If API access is purchase-critical, confirm both entitlement and request-credit economics in-account before paying.
Contact and company data
Email and phone reveal
Workspace prospecting
Chrome extension
CRM enrichment
Lusha Engage email sequences
Data quality: what the evidence says
Lusha currently publishes a 98% email headline metric and 86% phone accuracy. The same Lusha data page calls the 98% figure 'email accuracy' in one place and 'email deliverability' in another. StackVouch therefore treats 98% as a vendor-published headline metric rather than silently equating accuracy with deliverability.
Lusha publishes two materially different July 2026 test sets. In a 322-contact US segmented test, Lusha reports a usable work email for 322/322 contacts and 97.5% overall mobile hit. In a separate 4,996-LinkedIn-URL comparison, Lusha reports 55% work-email hit, 54% mobile hit, 68% email-or-phone hit and 40% email-and-phone hit. Lusha is the publisher and a product in the comparison, so StackVouch treats these as vendor evidence rather than independent benchmarks. The different results illustrate why sample construction matters: hit rate is not automatically deliverability, long-term correctness or universal accuracy.
Current Capterra and TrustRadius reviews add a more mixed data-quality signal than Lusha's own tests. Some users report stale or incorrect contact details, missing or incomplete profile data, and uneven coverage by geography or industry. Those reports do not invalidate Lusha's vendor tests; they show why one published sample should not be treated as a universal result.
How to validate Lusha on your own ICP
Use the Free plan to test a deliberate sample from your own ICP. For each target, record whether the person exists in Lusha, whether title and current employer match your reference data, whether a work email passes your normal verification process, whether a phone number is usable when relevant, and how many credits are consumed. For an email-first test, 30–40 targets can fit within the Free-plan allowance; phone-heavy samples will be smaller. Usable-contact rate = usable records / submitted target records. Credit efficiency = credits consumed / usable records. For a meaningful purchase, run the same sample through at least one serious alternative.
What users like — and where they disagree
Stronger consensus: current Capterra and TrustRadius feedback repeatedly highlights ease of use, prospecting speed, the LinkedIn/extension workflow and CRM-related time savings. More conflicted feedback centers on credit/pricing experience and support. Phone-heavy usage can consume credits much faster than email-first usage, while support reviews include both positive and negative experiences.
Integrations
Lusha supports CRM and enrichment workflows, Chrome-extension prospecting, Gmail/Outlook through Engage, API capability and MCP/AI connectors. API-dependent buyers should verify current per-plan entitlement in-account because Lusha's public FAQ and newer technical documentation are not fully synchronized.
Pros and cons
Pros
- Permanent Free plan.
- Simple per-field Workspace/Extension credit logic.
- Strong browser-extension workflow.
- Native email sequences through Engage.
- CRM enrichment plus API and MCP/AI options.
- Self-serve pricing is easier to evaluate than enterprise-only quote models.
Cons
- Phone reveals cost five times as many credits as email reveals.
- User reports on freshness and coverage are mixed.
- Paid pricing varies with credits and seats.
- Current first-party API entitlement pages are inconsistent.
- Vendor accuracy claims still need validation against your own ICP.
Methodology
StackVouch separates official product facts, vendor claims, vendor-published tests, user-reported patterns and StackVouch editorial analysis. Vendor tests retain their sample and measured metric and are not presented as independent benchmarks. User-review themes are cross-checked across Capterra and TrustRadius. Repeated third-party benchmark percentages are excluded when the original methodology source cannot be located.
How StackVouch reviews software →Final verdict
Lusha is broader in 2026 than many older reviews imply, but its strongest reason to be shortlisted is still workflow speed. The main trade-off is credit intensity: email-first prospecting is relatively forgiving while phone-heavy prospecting can consume credits much faster. Lusha's own vendor tests show why sample design matters, and current user feedback reinforces the need to validate data on your own ICP. If Lusha fits your target market and reveal mix, the Free plan provides a practical way to validate that before paying.
Best for
- Targeted SDR and AE teams that need business emails or direct dials without a heavy enterprise platform.
- LinkedIn-centric prospecting teams that value the browser extension.
- Email-first outbound teams that benefit from 1-credit email reveals.
- Small and mid-sized teams that prefer a permanent Free plan and visible self-serve pricing.
Not ideal for
- Very high-volume phone teams that have not modeled 5-credit phone reveals.
- Buyers whose ICP sits in a region or niche they have not validated.
- Teams that need a settled API entitlement before purchase and cannot confirm it in-account.
- Teams that already have a broader data/enrichment platform covering the same workflow.
Continue your evaluation
Related comparisons, alternatives and buying guides that share this product relationship.
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- 4 Cognism Alternatives to Compare in 2026Compare Cognism with Apollo.io, Lusha, RocketReach and ZoomInfo Sales by buying model, workflow breadth, pricing transparency and the…
- Lusha vs Cognism 2026: Pricing, Credits, Phone Data & Which Fits BetterCompare Lusha and Cognism by buying model, credit mechanics, phone-verification workflow, browser prospecting, API/enrichment and EMEA/compliance-oriented fit.
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Frequently asked questions
Does Lusha have a free plan?
Yes. Lusha currently offers a permanent Free plan with 40 credits per month, one seat and no credit-card requirement.
How many credits does a Lusha email or phone number cost?
Current Workspace and Extension documentation lists a verified email at 1 credit and a phone reveal at 5 credits. API workflows also add request-level credits.
Does Lusha have email sequences?
Yes. Lusha Engage provides native email sequences and is currently documented as available on all Lusha plans.
Is Lusha accurate?
Lusha publishes vendor accuracy claims and July 2026 vendor tests, but its own 98% email terminology is inconsistent and user reviews are more mixed. Validate Lusha on your own ICP before scaling.
Do Lusha credits roll over?
Monthly unused credits can roll forward subject to Lusha's cap; annual credits are allocated for the annual cycle and expire at the end of that cycle. Free-plan credits reset monthly.
Is Lusha better than Apollo?
Not universally. Both now include contact data and email sequencing. Lusha and Apollo differ in workflow breadth and credit economics, so compare them using your own target sample and expected usage.