Apollo.io
Best for: B2B sales teams that want contact data, enrichment and outbound sequencing in one platform.
Not rated
- Starting price
- $0Freemium; paid per-seat plans with annual and monthly billing options.
- Free plan
- Yes
Comparison
Apollo.io vs RocketReach 2026: Data, Pricing, Outreach & Best Fit
Different strengths for different teams.
Apollo.io and RocketReach overlap in B2B contact discovery, browser prospecting and API workflows, but they solve different-sized problems. Apollo.io is the broader data-to-engagement platform in StackVouch's current evidence set, while RocketReach is evaluated here as a focused contact lookup layer beside an existing CRM and engagement stack.
Independent research
Pricing verified
Independent evaluation
Updated Sep 2026
TL;DR
Different strengths for different teams.
There is no evidence-supported universal winner. Choose based on workflow architecture: Apollo.io when you want contact data plus broader native outbound execution in one platform; RocketReach when the rest of your stack already works and the missing layer is primarily contact discovery and lookup.
Read our full verdict →RocketReach
Best for: Sales, recruiting and research teams focused on contact discovery.; Teams that prospect heavily from the browser.
Not rated
- Starting price
- Not verified
- Free plan
- Not verified
Side-by-side comparison
Key canonical facts from each Software record.
| Feature | Apollo.io | RocketReach |
|---|---|---|
| StackVouch Score | Not rated | Not rated |
| Best for | B2B sales teams that want contact data, enrichment and outbound sequencing in one platform. | Sales, recruiting and research teams focused on contact discovery.; Teams that prospect heavily from the browser. |
| Starting price | $0Freemium; paid per-seat plans with annual and monthly billing options. | Not verified |
| Free plan | Yes | Not verified |
Feature comparison
Editorial comparison points for sales and prospecting workflows.
| Feature | Apollo.io | RocketReach | Best fit |
|---|---|---|---|
| Core role | Broader data-to-engagement platform | Focused contact lookup layer | No declared winner |
| Pricing evidence and terms | Self-serve annual prices recorded in the accepted research baseline; reconfirm the current offer | Current official numeric RocketReach pricing remains unresolved in StackVouch research | No declared winner |
| Permanent Free plan | Verified | Current canonical state not verified for this comparison | No declared winner |
| Browser prospecting | Supported | Supported | Tie |
| Native sequences | Verified native sequencing | Not used as the primary evidence-supported buying case | No declared winner |
| Enrichment / workflow breadth | Enrichment plus broader CRM/outbound workflow | Contact lookup and data workflow focus | No declared winner |
| API | Supported; endpoint, plan and rate restrictions apply | Official client supports search / lookup; entitlement and economics need current verification | No declared winner |
| Calling workflow | Dialer/calling on eligible plans | Phone lookup is not equivalent to a native dialer workflow | No declared winner |
| Contact-data accuracy | No common StackVouch benchmark | No common StackVouch benchmark | No declared winner |
Pricing
Apollo.io
- Starting price
- $0Freemium; paid per-seat plans with annual and monthly billing options.
- Free plan
- Yes
- Pricing model
- Freemium; paid per-seat plans with annual and monthly billing options.
- Last verified
- 2026-09-23
RocketReach
- Starting price
- Not verified
- Free plan
- Not verified
What matters in practice
Raw database-size, return-rate, credit and lookup claims are not directly comparable quality metrics. StackVouch has not run a common hands-on accuracy benchmark. If contact quality materially affects the purchase, test the same ICP in both products and compare usable-contact rate, paid-usage efficiency and intended-person connect rate where phone matters. RocketReach current official numeric pricing remains unresolved in the canonical direct evidence set and must not be replaced by a third-party rate card.
Final verdict
Evaluate Apollo.io when the purchase includes native outbound execution. Evaluate RocketReach as a lookup provider when the CRM and sender are staying. Our unresolved RocketReach price retrieval is an evidence limitation, not a product defect; confirm both vendors’ current allowances and API/export costs before calculating a budget.
Evidence
Sources & verification
Key product facts on this page were checked against the sources below. Pricing, plan names and feature entitlements can change.
Continue your evaluation
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