Apollo.io
Best for: B2B sales teams that want contact data, enrichment and outbound sequencing in one platform.
Not rated
- Starting price
- $0Freemium; paid per-seat plans with annual and monthly billing options.
- Free plan
- Yes
Comparison
Apollo.io vs Lusha
Different strengths for different teams.
Compare Apollo.io and Lusha by workflow scope, pricing model, free access, extension/API support and how much outbound engagement you want inside the same platform.
Independent research
Pricing verified
Independent evaluation
Updated Sep 2026
TL;DR
Different strengths for different teams.
Both products now cover contact data and email sequencing. Apollo documents a broader engagement stack; Lusha emphasizes contact discovery, browser workflow and a 1-credit email / 5-credit phone reveal model. Both currently offer a permanent Free plan.
Read our full verdict →Lusha
Best for: Targeted SDR and AE teams that value fast contact discovery and browser prospecting.; Email-first outbound teams that benefit from 1-credit email reveals.
Not rated
- Starting price
- $0Freemium; credit-based self-serve Starter, Pro and Premium plans plus custom Scale. Paid checkout varies by credits and seats.
- Free plan
- Yes
Side-by-side comparison
Key canonical facts from each Software record.
| Feature | Apollo.io | Lusha |
|---|---|---|
| StackVouch Score | Not rated | Not rated |
| Best for | B2B sales teams that want contact data, enrichment and outbound sequencing in one platform. | Targeted SDR and AE teams that value fast contact discovery and browser prospecting.; Email-first outbound teams that benefit from 1-credit email reveals. |
| Starting price | $0Freemium; paid per-seat plans with annual and monthly billing options. | $0Freemium; credit-based self-serve Starter, Pro and Premium plans plus custom Scale. Paid checkout varies by credits and seats. |
| Free plan | Yes | Yes |
Feature comparison
Editorial comparison points for sales and prospecting workflows.
| Feature | Apollo.io | Lusha | Best fit |
|---|---|---|---|
| Product Scope | Contact/account data plus broader outbound engagement | Contact/company data, enrichment and Engage email sequences | No declared winner |
| Permanent Free Plan | Yes | Yes | No declared winner |
| Pricing Model | Free plus paid per-seat plans | Free plus credit-based self-serve plans and custom Scale | No declared winner |
| Browser Extension | Yes | Yes | No declared winner |
| API Capability | Yes; endpoint/plan limits apply | Yes; current first-party entitlement pages conflict | No declared winner |
Pricing
Apollo.io
- Starting price
- $0Freemium; paid per-seat plans with annual and monthly billing options.
- Free plan
- Yes
- Pricing model
- Freemium; paid per-seat plans with annual and monthly billing options.
- Last verified
- 2026-09-23
Lusha
- Starting price
- $0Freemium; credit-based self-serve Starter, Pro and Premium plans plus custom Scale. Paid checkout varies by credits and seats.
- Free plan
- Yes
- Pricing model
- Freemium; credit-based self-serve Starter, Pro and Premium plans plus custom Scale. Paid checkout varies by credits and seats.
- Last verified
- 2026-09-23
What matters in practice
Apollo.io and Lusha both combine B2B prospecting data with email sequencing. Apollo documents a broader data-to-engagement stack, while Lusha emphasizes contact discovery, enrichment, browser prospecting and credit-based reveal economics with Engage email sequences.
No overall winner is declared. The useful distinction is workflow breadth and credit economics, not the outdated shorthand that Apollo has sequences while Lusha does not.
Final verdict
Choose based on workflow scope rather than a universal winner: Apollo when broader engagement tooling matters; Lusha when browser prospecting, reveal economics and lightweight email sequencing fit the team better.
Continue your evaluation
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